Managed service providers (MSPs) have relied for a long time on traditional sales methods–cold calls, door-to–door outreach, and building sales teams from the beginning. This method is starting to fail in the modern world. The strategy is outdated and risky due to expensive costs, long periods of ramp-up, as well as limited tenures for sales representatives. MSPs continue to invest large amounts of money on outbound tactics which yield little return, whereas other B2B sectors place more emphasis on marketing than sales.
It’s like putting a cart ahead of a horse and relying on only sales. Even the most successful salespeople are unable to succeed without a constant flow of potential customers. That’s the reason why forward-thinking MSPs are now turning their attention to pay-per-click ads to give MSPs which is a better way to attract leads who are already looking for what they can offer.
What makes PPC so effective for MSPs?
PPC for MSPs gives an immediate connection to customers seeking services, such as managed IT, cybersecurity, or helpdesk outsourcing. PPC tracks the need in real time and is not like cold outreach that might interrupt people who are not prepared.
If the proper campaign is in place, MSPs can appear at the top of search engine results, in targeted LinkedIn feeds, or on YouTube videos watched by decision-makers of mid-sized and small-sized businesses. This type of advertisement not only drives awareness, but also entices market-based prospects who are more likely to convert.
The return on investment is also far more trackable than traditional sales techniques. Instead of guessing which calls will lead somewhere, you can be able to see precisely what ads are performing as well as which keywords are generating the most results, and what your actual cost per lead is.
The reason most campaigns fail is because they lack the necessary know-how
A successful PPC campaign isn’t as easy as simply boosting the post on Facebook post or picking a handful of Google keywords. MSPs are aiming at a particular market and to connect with them effectively, they require industry-specific expertise. That’s where a specialized MSP PPC agency makes all the difference.
A MSP advertising agency with certification in the following areas:
Directly address business difficulties such as downtimes security threats, downtime, or insecure support.
Create advertising campaigns that are compatible to MSP packages and other services.
Create landing pages that turn visitors’ curiosity into actual inquiries.
Without this amount of detail, PPC campaigns quickly turn into costly trials. With the proper guidance, they can be effective engines of growth.
It’s better to focus on marketing first and sales afterwards.
The tradition of hiring a sales staff prior to investing in marketing is beginning to shift. MSPs increasingly realize that demand generation comes first. When marketing is working and sales teams are working, they spend less time looking for customers and spend more time closing.
PPC is an essential instrument to generate warm leads. This allows founders and their teams to focus more on providing value, rather than chasing cold leads. When you see consistent inbound activity then it’s time to grow the sales aspect, but not before.
The marketing-driven growth model can help MSPs expand more efficiently to reduce costs, time, and make better use of their money. This model also connects with buyers online, where they are already.
Final Thoughts
It may be time for your MSP to examine whether it’s using outdated, sales-driven strategies. There’s a more viable and more sustainable method to take a step forward. It begins by contacting people who are seeking solutions to their problems.
Pay-per Click advertising isn’t just about just getting clicks, it’s about gaining clients. It is possible to finally get rid of the insanity of cold outreach with help from an MSP PPC or MSP advertising firm. Marketing is no longer just a matter of choice, it’s a foundational activity.